About Us
Truth
To be honest and transparent to our customers.
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Health
To provide high-quality products that prioritises health.​
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BASED
To ensure simple, based ingredients.
Our Mission
Based Protein is a brand that assists athletes to enhance muscle growth and promote health. We want to ensure our customers excel in a natural way.
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Our Story
Since we started our muscle-building journey, us three brothers (Edward, George and Alex) struggled to put on muscle. Every day, we encountered the same problem: the inability to eat sufficient calories for muscle recovery and growth. Since dirty bulking* wasn't an option, progress was slow. We also realised that every "healthy" protein powder contained ingredients that detrimentally impacted our health. A few years passed and, becoming more frustrated, we had an epiphany: why don't we make our own?
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Which is exactly what we have done.
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*Dirty bulking is when one prioritises calories over nutritional value.